National Football League · American Football Conference · Eastern Division

Bills colors

The Buffalo Bills play in Buffalo, New York, and use 2 registered colours: Royal Blue and Red. Every value below is listed in hexadecimal, red green blue, hue saturation lightness, and approximate cyan magenta yellow black, with contrast results computed from the values themselves.

These values are not yet verified

The colour values on this page are illustrative placeholders used while the site is being built. Each one must be traced to the team's own published brand assets and dated before it is presented as fact — see the method page. Do not use these figures for print or production yet.

Colour values

2 colours

Each swatch is rendered in CSS from the numeric value, not from a logo image. The figure on each chip is its contrast against white.

11.30:1

Royal Blue

primary

Hex#00338D

Red green blue0, 51, 141

Hue saturation lightness218, 100%, 28%

Cyan magenta yellow black100, 64, 0, 45

6.01:1

Red

secondary

Hex#C60C30

Red green blue198, 12, 48

Hue saturation lightness348, 89%, 41%

Cyan magenta yellow black0, 94, 76, 22

Which pairings carry text

4 pairings measured

Computed with the Web Content Accessibility Guidelines relative luminance formula. These decide whether a player name, a score or body copy stays readable.

Royal Blue on Red

1.88:1 Fails

Red on Royal Blue

1.88:1 Fails

Royal Blue on White

11.30:1 AAA

Red on White

6.01:1 AA

Strongest and weakest combination

The highest-contrast pairing available from this palette is Royal Blue on White at 11.30:1 — use it for anything carrying text.

The weakest is Royal Blue on Red at 1.88:1, which is not usable for text at any size.

Copy-ready values

:root {
  /* Buffalo Bills */
  --bills-royal-blue: #00338D;
  --bills-red: #C60C30;
}

Put these colours on a shirt

Open the design studio with the Bills palette loaded. Add your own artwork and type, then check the design for print problems — ink count, resolution, stroke weight and contrast against the fabric.

Design a Bills shirt →

About the Buffalo Bills palette

The Buffalo Bills were founded in 1960 and compete in the American Football Conference of the National Football League. Their primary colour, Royal Blue #00338D, is a dark, saturated purple.

The National Football League divides its thirty-two teams between two conferences, and uniform colour is regulated more tightly here than in any other major league: a team must register its colours with the league, and opposing teams are required to wear contrasting jerseys so that broadcast audiences can tell them apart.

Within the Eastern Division the Bills face Miami Dolphins, New England Patriots and New York Jets. Those are the matchups where two palettes appear in one frame, so they are the pairings most worth checking for a clash.