National Football League · National Football Conference · Southern Division

Falcons colors

The Atlanta Falcons play in Atlanta, Georgia, and use 3 registered colours: Red, Black and Silver. Every value below is listed in hexadecimal, red green blue, hue saturation lightness, and approximate cyan magenta yellow black, with contrast results computed from the values themselves.

These values are not yet verified

The colour values on this page are illustrative placeholders used while the site is being built. Each one must be traced to the team's own published brand assets and dated before it is presented as fact — see the method page. Do not use these figures for print or production yet.

Colour values

3 colours

Each swatch is rendered in CSS from the numeric value, not from a logo image. The figure on each chip is its contrast against white.

7.43:1

Red

primary

Hex#A71930

Red green blue167, 25, 48

Hue saturation lightness350, 74%, 38%

Cyan magenta yellow black0, 85, 71, 35

21.00:1

Black

secondary

Hex#000000

Red green blue0, 0, 0

Hue saturation lightness0, 0%, 0%

Cyan magenta yellow black0, 0, 0, 100

2.30:1

Silver

tertiary

Hex#A5ACAF

Red green blue165, 172, 175

Hue saturation lightness198, 6%, 67%

Cyan magenta yellow black6, 2, 0, 31

Which pairings carry text

9 pairings measured

Computed with the Web Content Accessibility Guidelines relative luminance formula. These decide whether a player name, a score or body copy stays readable.

Red on Black

2.82:1 Fails

Red on Silver

3.23:1 Large text only

Black on Red

2.82:1 Fails

Black on Silver

9.12:1 AAA

Silver on Red

3.23:1 Large text only

Silver on Black

9.12:1 AAA

Red on White

7.43:1 AAA

Black on White

21.00:1 AAA

Silver on White

2.30:1 Fails

Strongest and weakest combination

The highest-contrast pairing available from this palette is Black on White at 21.00:1 — use it for anything carrying text.

The weakest is Silver on White at 2.30:1, which is not usable for text at any size.

Copy-ready values

:root {
  /* Atlanta Falcons */
  --falcons-red: #A71930;
  --falcons-black: #000000;
  --falcons-silver: #A5ACAF;
}

Put these colours on a shirt

Open the design studio with the Falcons palette loaded. Add your own artwork and type, then check the design for print problems — ink count, resolution, stroke weight and contrast against the fabric.

Design a Falcons shirt →

About the Atlanta Falcons palette

The Atlanta Falcons were founded in 1966 and compete in the National Football Conference of the National Football League. Their primary colour, Red #A71930, is a dark, saturated orange-red.

The National Football League divides its thirty-two teams between two conferences, and uniform colour is regulated more tightly here than in any other major league: a team must register its colours with the league, and opposing teams are required to wear contrasting jerseys so that broadcast audiences can tell them apart.

Within the Southern Division the Falcons face Carolina Panthers, New Orleans Saints and Tampa Bay Buccaneers. Those are the matchups where two palettes appear in one frame, so they are the pairings most worth checking for a clash.