National Football League · American Football Conference · Western Division

Chiefs colors

The Kansas City Chiefs play in Kansas City, Missouri, and use 2 registered colours: Red and Gold. Every value below is listed in hexadecimal, red green blue, hue saturation lightness, and approximate cyan magenta yellow black, with contrast results computed from the values themselves.

These values are not yet verified

The colour values on this page are illustrative placeholders used while the site is being built. Each one must be traced to the team's own published brand assets and dated before it is presented as fact — see the method page. Do not use these figures for print or production yet.

Colour values

2 colours

Each swatch is rendered in CSS from the numeric value, not from a logo image. The figure on each chip is its contrast against white.

4.72:1

Red

primary

Hex#E31837

Red green blue227, 24, 55

Hue saturation lightness351, 81%, 49%

Cyan magenta yellow black0, 89, 76, 11

1.73:1

Gold

secondary

Hex#FFB81C

Red green blue255, 184, 28

Hue saturation lightness41, 100%, 55%

Cyan magenta yellow black0, 28, 89, 0

Which pairings carry text

4 pairings measured

Computed with the Web Content Accessibility Guidelines relative luminance formula. These decide whether a player name, a score or body copy stays readable.

Red on Gold

2.72:1 Fails

Gold on Red

2.72:1 Fails

Red on White

4.72:1 AA

Gold on White

1.73:1 Fails

Strongest and weakest combination

The highest-contrast pairing available from this palette is Red on White at 4.72:1 — use it for anything carrying text.

The weakest is Gold on White at 1.73:1, which is not usable for text at any size.

Copy-ready values

:root {
  /* Kansas City Chiefs */
  --chiefs-red: #E31837;
  --chiefs-gold: #FFB81C;
}

Put these colours on a shirt

Open the design studio with the Chiefs palette loaded. Add your own artwork and type, then check the design for print problems — ink count, resolution, stroke weight and contrast against the fabric.

Design a Chiefs shirt →

About the Kansas City Chiefs palette

The Kansas City Chiefs were founded in 1960 and compete in the American Football Conference of the National Football League. Their primary colour, Red #E31837, is a mid-tone, strongly saturated orange-red.

The National Football League divides its thirty-two teams between two conferences, and uniform colour is regulated more tightly here than in any other major league: a team must register its colours with the league, and opposing teams are required to wear contrasting jerseys so that broadcast audiences can tell them apart.

Within the Western Division the Chiefs face Denver Broncos, Las Vegas Raiders and Los Angeles Chargers. Those are the matchups where two palettes appear in one frame, so they are the pairings most worth checking for a clash.