National Football League · National Football Conference · Western Division

49ers colors

The San Francisco 49ers play in San Francisco, California, and use 2 registered colours: Red and Gold. Every value below is listed in hexadecimal, red green blue, hue saturation lightness, and approximate cyan magenta yellow black, with contrast results computed from the values themselves.

These values are not yet verified

The colour values on this page are illustrative placeholders used while the site is being built. Each one must be traced to the team's own published brand assets and dated before it is presented as fact — see the method page. Do not use these figures for print or production yet.

Colour values

2 colours

Each swatch is rendered in CSS from the numeric value, not from a logo image. The figure on each chip is its contrast against white.

7.75:1

Red

primary

Hex#AA0000

Red green blue170, 0, 0

Hue saturation lightness0, 100%, 33%

Cyan magenta yellow black0, 100, 100, 33

2.75:1

Gold

secondary

Hex#B3995D

Red green blue179, 153, 93

Hue saturation lightness42, 36%, 53%

Cyan magenta yellow black0, 15, 48, 30

Which pairings carry text

4 pairings measured

Computed with the Web Content Accessibility Guidelines relative luminance formula. These decide whether a player name, a score or body copy stays readable.

Red on Gold

2.82:1 Fails

Gold on Red

2.82:1 Fails

Red on White

7.75:1 AAA

Gold on White

2.75:1 Fails

Strongest and weakest combination

The highest-contrast pairing available from this palette is Red on White at 7.75:1 — use it for anything carrying text.

The weakest is Gold on White at 2.75:1, which is not usable for text at any size.

Copy-ready values

:root {
  /* San Francisco 49ers */
  --t-49ers-red: #AA0000;
  --t-49ers-gold: #B3995D;
}

Put these colours on a shirt

Open the design studio with the 49ers palette loaded. Add your own artwork and type, then check the design for print problems — ink count, resolution, stroke weight and contrast against the fabric.

Design a 49ers shirt →

About the San Francisco 49ers palette

The San Francisco 49ers were founded in 1946 and compete in the National Football Conference of the National Football League. Their primary colour, Red #AA0000, is a dark, saturated orange-red.

The National Football League divides its thirty-two teams between two conferences, and uniform colour is regulated more tightly here than in any other major league: a team must register its colours with the league, and opposing teams are required to wear contrasting jerseys so that broadcast audiences can tell them apart.

Within the Western Division the 49ers face Arizona Cardinals, Los Angeles Rams and Seattle Seahawks. Those are the matchups where two palettes appear in one frame, so they are the pairings most worth checking for a clash.

San Francisco is also home to Golden State Warriors, which means local broadcast and print work often has to carry more than one of these palettes.